Apple promised this year’s iPhone launch event would “brighten everybody’s day,” they certainly lived up to the hype by providing an excellent keynote presentation which sadly, was not live-streamed to the public. Leading up to the “special event” rumors had been circulating around the internet confidently predicting that Apple would release two new iPhone models along with a few new and exciting features.
Apple CEO, Tim Cook was the first to take the stage Tuesday morning and thanked everyone in the audience for coming out. He started off by talking a-bit about the iTunes Festival, an event in it’s seventh year of assembly, 20 million people have applied for the free tickets. Next, Cook changes his focus to retail, talking briefly on local Apple Stores stating that the tiny Stanford, CA store serves 2,000 customers per day. Cook again shifts topics, “also this month, we’ve been hard at work at completing iOS 7….next month, we will ship the 700 millionth iOS device.” The impressive number gets an applause from the crowd.
Craig Federighi then takes the stage to talk iOS 7. He begins by giving a rundown of the prominent features of the new operating system as well as introducing new system ringtones (not included in betas). Federighi also talks about new camera/photos app features, AirDrop, and iTunes Radio. He closes by announcing that iOS 7 will be released to the public on September 18th. Tim Cook is back on stage and announces that Apple will be making “all five of the industry leading apps (Keynote, Pages, Numbers, iPhoto, and iMovie) free, with any new iOS device.”
Cook then transitions to the main topic of the event, “now I’d like to talk about iPhone.” As usual the Apple CEO demonstrates the company’s success by spewing out impressive stat after stat. “The iPhone 5 had the most successful first year of any iPhone Apple had ever done,” Cook said. However, this year apple will discontinue the previous iPhone 5 and replace it with not one, but two designs. Senior VP Phil Schiller takes the floor and announces that the two new designs are as predicted, the iPhone 5c and the iPhone 5S. Schiller then showcases the specs of each phone, which can be found here. After a couple slides of specs and performance of both phones, Apple announces that, as rumored, the iPhone 5S will have a fingerprint scanner, this feature can be used to unlock the iPhone or to authenticate an Apple ID or login to a service. After speaking about the technology behind the new Touch ID feature, Apple announces prices and release dates.
Apple finally closes with Tim Cook given a wrap up of what was introduced, as if we would forget, fah! Cook poses a segway into the post event music show by thanking all who contributed.
For a full in depth play by play description with pictures of the event visit: techlife.li/TheVergeLiveBlog
Apple also has posted a video recording of the whole event: techlife.li/apple-videostream
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